Apothek’s music is often described as cinematic; a word that doesn’t mean much in isolation, but one which given context can be annoyingly accurate. Other than describing the concrete musical elements it also says something about the span or depth of the music.
It embodies nostalgia and being part of a tradition. So, even if the sound of “Family” is one that could only exist today, it’s nevertheless easy to look behind the chopped rhythms and discover the classic and surprising songwriting that would feel familiar regardless of the instrumentation.
It’s timeless, and exactly the type of song that doesn’t need the context of the current day to be enjoyed. As a band, Apothek is absolutely a child of its time, but one with parents, great grandparents, siblings and cousins. Or “Family”, to be more precise.
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