Hooray For Earth, whose sophomore album Racy is due for release in the UK on Sept 29, is excited to reveal a video for their recently single “Keys”.
“Keys” was directed by Beau Burrows who said, “Hooray for Earth has a wonderful ear – and, unsurprisingly, eye – for the foreign-yet-familiar and seductively strange, so when they came to us with the prospect of working on a video for their new album, we got excited….we developed and programmed a computer-controlled system of lights and motion control rigs that would flash and move in sync with the song. This allowed us the freedom to shoot different objects and at different locations while keeping the perspective and lighting consistent; It’s motion and light control, all in one. Noel and everyone in Hooray for Earth brought a lot to the table during these exploratory shoots, which made collaborating closely with the band an integral part of the creative process. We certainly had a blast shooting it, so we hope everyone enjoys watching!”
Racy is the follow up to Hooray For Earth’s 2011 debut True Loves. The album is now available for pre-order. “Keys” is out as well both at as 7″ and digitally.
Racy is very much a rock album. Featuring nine finely etched songs rendered to life by Coady’s crystalline production, Racy represents a bold and beautiful step into the light for Hooray for Earth.
Watch “Keys” here:
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